Tips to help you recover customers for your cleaning service

Tips to help you recover customers for your cleaning service

I have previously discussed the importance of retaining a loyal client base and I’ve also detailed a few ways you can model your business to build long-term relationships with your clients. Unfortunately, sometimes businesses make a lot of grave mistakes that turn customers away completely and it seems that no matter what marketing strategies they try, customers are not interested in their services. If you are one of those businesses, I’ve compiled the following list for you to help recover some of those lost customers:

• Be careful when you hire your employees

A lot of local cleaning services do not always understand that certifications are not everything when hiring employees. No matter how qualified they are, some people are simply not cut out for team-oriented jobs and others struggle with basic communication. Instead of paying attention to what college they graduated from or how many degrees they have, focus on their personalities and values, and determine whether they align with your own expectations before hiring them. A company filled with rude and incompetent employees is not worth the investment, no matter how qualified they may be.

• Pay attention to customer complaints

One of the secrets to running a successful cleaning service is listening to the needs of your clients. Whether it’s a simple office cleaning job or something more comprehensive like end of tenancy cleaning services, customers have needs and expectations and when their complaints are regularly ignored, they will walk away. If you want to bring those lost customers back, create a customer service page on your website where both current and former clients can lodge their complaints. Then, follow up by creating a comprehensive plan to improve your business and share it with them to prove that you care and are listening to what they have to say.

• Sometimes you have to give in to the unreasonable

No matter how honest and efficient you try to be, there will be some customers who test your limits. Unfortunately, there are plenty of people in this world who are almost never satisfied and you can expect them to find something to complain about no matter how small it is. If you want them to keep coming to you, you can try giving in to their demands from time to time to keep them happy. However, if they become too difficult then you should probably just let them go.