Tips to help you name your cleaning service company

Starting a new business is quite an exciting venture but, many people overlook how important it is to pick the right name. You need a name for your local cleaning service that not only defines your company but also, showcases its personality to potential customers. If you are having trouble, here are a few tips to help you out:

Take your time

Brainstorming ideas and experimenting with several different ways is one great way of making sure your final choice is well thought out. This is the time to consider what you want people to think when they read your cleaning company name and how you want them to view your company. It is also a good idea to seek out a second or third opinion before making your final decision but of course, the end choice should be up to you, the owner.

Do not overcomplicate the name

A number of local cleaning services suffer tremendously because the owners choose to use names that are either too creative for customers to appreciate or too long and complicated for people to engage with on social media. In general, you want to attract people to your business and not repel them. If people are constantly struggling to spell your company name, for example, it’s only a matter of time before they invest in another cleaning service. Also, try to keep the name professional and avoid using slurs or any inappropriate language. You might think it’s funny or quirky but many people will not take your business seriously and you could lose your license.

Make sure it stands out

Here in London, cleaning services are quite competitive and many owners are always looking for new ways to attract customers. Thus, when you establish your own company, you need to appreciate the fact that you are not alone in the industry. A boring, generic name will do you no benefits in a market where everyone is trying desperately to stand out. When you are deciding what to name your company, try your best to find one that is unique but again, not over the top.

In general, choosing a company name can be a fun way to explore your creativity as a business but, it is always important to make sure you avoid making silly mistakes when choosing the name that will hopefully define your brand for years to come.