Tips to help you create the perfect TV Ad for your cleaning business

As a business owner, it’s always important to stay relevant in the eyes of the customer and there’s no better way to do that than to market your company on platforms like TV, billboards and social media. While each platform is useful, a good television ad is a sure-fire way of attracting the attention of people who either do not use social media or don’t get out much. If you’ve never ventured into the world of TV ads, here are some tips to help you create the perfect commercial:

Be clear about what your business offers
Are you running an office cleaning company or is your business more focused on the domestic side? These are questions that clients may ask and if your ad isn’t clear enough, it’s hard to reach out to them. Before you focus on flashy gimmicks and catchy music, outline every detail you want to advertise about your company and set clear guidelines for the scriptwriter, directors and editing team.

Keep it interesting and fun
Before you give the thumbs up to have the commercial aired, ask yourself if you would enjoy it as a potential client. If the answer is no, return to the drawing board and consider getting the help of creative professionals who can draft the perfect ad that combines a clear, concise message with fun and catchy images and music.

Do not drown your brand with imitation tricks
Let’s be honest, there are countless London based cleaning services and if you want people to recognise you as more than just another local cleaning company, you have to stand out. This is why brand awareness is crucial in helping you map out a clear commercial that sets you apart from every other cleaning commercial. If you are struggling, you should consider looking for advice on social media platforms and YouTube. At the end of the day, most of your new clients are likely to be the younger generation who are already familiar with new-age technology so using ideas from such platforms will definitely catch their attention.

Creating a TV ad for your business is a fun and creative way to market your company. While the above tips are all key to helping you get started, the most important tip you need to remember is to be genuine and share what you think is important for clients to know about your brand.