Mistakes to avoid making when you are choosing your cleaning company’s name

In an earlier article, I gave you some simple tips to help you choose a great name for your cleaning service business. While naming a company is not complicated, it is possible to make some simple, yet costly mistakes. These include the following:

Copying another brand’s name
Here in London, cleaning services are booming and many people are looking to venture into the industry. As a result, it’s not uncommon for companies to have similar-sounding names but offer different services. For the most part, the similarities are minor but, if your name is too similar or even identical to that of another company, you can be sued. To avoid trademark disputes, type your chosen name into a Google search and make sure no one else is using it, at least in your local area. To be honest, the world is not small so, of course, you will find that other companies with the same name exist in other parts of the world. In that case, unless they are a popular global franchise, it doesn’t really matter.

Making your name too long
A general rule to live by is that if your name is too long to fit in a Twitter handle, it’s not good. Social media is important for advertising your business but, if the name is too long, it can make searching for it a nightmare for potential customers.

It’s too trendy
To be honest, trends are not that bad and in fact, they can be quite beneficial to businesses who are going through a slump or are just getting started. However, there is such a thing as being too trendy to be professional, and drawing the fine line between cheap gimmick and long-lasting brand is something many local cleaning services fail to do. To help you out, I will use the example of catchphrases. In general, catchphrases seem interesting when they are popular but, especially in this new decade, they become annoying way too quickly. As such, incorporating a modern catchphrase into your name is a bad idea because it won’t be long before people are turned off by it. You want a name that will draw clients in for many years to come not one that sounds like a cheap internet gimmick.