How to keep your cleaning service business afloat during a pandemic

How to keep your cleaning service business afloat during a pandemic

2020 has so far been an unpredictable and stressful year for global businesses. Pandemics are scary for several reasons but for businesses in particular, they disrupt the flow of income and are bound to leave many jobless when the dust settles. However, there a few ways to keep your business afloat during trying times, especially if you specialise in cleaning services.

1- Stay connected on social media

With many people being forced to stay at home for several weeks, social media activity has increased. If you want to keep your cleaning business alive, connect with your clients online through platforms such as Instagram, Twitter and Facebook. Use this opportunity to keep customers informed on when you are going to open your business, how you plan to curb the spread of the disease and so forth. You can also invest in a few creative ads and gimmicks to keep customers entertained and focused on your brand. 

2- Consider doing online deliveries for cleaning products

While psychical cleaning may not be an option for a lot of cleaning service companies, several people are still in need of cleaning products. Items such as hand sanitiser and toilet cleaner are also in greater demand than ever before. Consider switching your business strategy and selling your products online to generate income while your company is on lockdown. If you manufacture your own products, you can also make sanitisers and other additional products and tools that can be delivered to customers in various locations or around your local community.

3- If you can, switch to a different clientele

Hospitals, nursing homes, shelters….those are just a few of the many facilities that in dire of regular cleaning services. During this pandemic, you can consider switching from home and office cleaning to cleaning medical facilities or other places that are open and understaffed. Just ensure that you invest in quality protective wear and sanitary products before enlisting your workers to go out into different buildings.

4- Consider helping customers clean through online tutorials

For businesses who cannot afford to go outside, try setting up online tutorials on platforms like YouTube to help customers clean their homes during this pandemic. It is probably best to tailor your tutorials to pandemic needs to attract more attention.