A few key ways millennials are shaping the cleaning service industry in London

Millennials’ influence on global markets is growing by the year and the same holds true for the cleaning service industry. Unlike previous generations, millennials are more tech-focused and brands that fail to capture their attention online, are not likely to enjoy much of their business. But that is not all. In fact, I’ve compiled a list of the few key ways the younger generation is shaping the cleaning service industry, especially here in London:

They have boosted online service delivery

It’s no secret that younger generations are doing away with flyers, TV and radio adverts. In part, it’s because advertising on the internet is cheaper than advertising on TV or radio and unlike flyers, it’s environmentally friendlier. That being said, if a millennial looking to invest in London-based cleaning services, for example, can’t find your business online, they are probably never going to know about it unless they happen to pass by it or are told by someone else who has previously invested in your service. As a cleaning company, you should aim to focus on being more visible on the internet and maybe consider advertising on popular social media platforms like Instagram or Twitter.

They have paved the way for new and exciting trends

If you are a business that enjoys switching things up every now and then, millennials are your go-to target clientele. Not only are they willing to invest in new technology, but they are also open to creative trends. Of course, this rather short attention span has made it a bit difficult for more tradition-focused brands to keep up but for companies who don’t mind changing things up seasonally, millennials are quite the interesting clientele.

They have raised working standards by holding brands accountable

In recent years, several local cleaning services have had to step things up to appeal to a younger but more scrutinizing generation. Millennials are not interested in supporting brands that do not appeal to their more interpersonal needs like communication, good customer care, and compassion for workers. If your company seems, understaffed, overworked, rude, or unnecessarily controversial, millennials have no trouble looking the other way and are not the kind of generation to be drawn back by the pleas of upholding tradition or saving legacies.